Competition

The greatest business driver is competition.  This is clearly a different paradigm in an age where access to worldwide information is less difficult.  General Colin Powell spoke in an interview with Tavis Smiley that he grew up in an analog age but is adapting to digital grandchildren.  There was also the statement that education was such a necessity in his household that if he wasn't able to go through, that his parents would probably get another child.  Such is the competition for dollars where there needs to be particular emphasis on positioning and responsibility so that there is a greater and more impactful trenching to prevent other entrants.

While there is a great adage that 'He who has the dough makes the rules', the digital world has resulted in the enabling of independent competition in the form of independent publishing, web content and other similar endeavours.  Due to price scaling, the availability of these resources are different in different places.  The spread of public services to approach more universality is a difficult concept for some to grasp in the age of competition.  The established entrants are the ones who give the greatest exposure to the widest number of people and because the independents often lose traction over time to the established entitties, framing the argument that competition facilitated by more entrants is positive is good, does not necessarily hold water.

One particular agency had a person who decided that approaching a spin-off after being relieved of a position to target underserved communities was an immediate way of promoting competition.  How long will this last is yet to be seen, but there needs to be a concerted effort to approach the point where marginalization of this entity is not promoted to such a degree because of the established entrants reputation of occasionally envisioning dodgy service.

Choosing the right media to get your point across is also a very important mechanism along with timing.   Ingredients to catch one's attention and then satisfy one with useful outcomes is difficult.  To compete or appear to compete over time is a difficult task to be sure, especially when potential apparent conflicts of interest linger.

Compete Compete Compete  - 38 days to London 2012